Insights Simplified

Our collaborative solutions make it seamless to find global target audiences, program engaging surveys, view data and get the high-quality insights needed to make smarter business decisions.


Critical Mix makes it easy to access the people you need to reach on the devices they use most often. Mobile-rich features, such as Gesture-based surveys, Geo-location, and in-the-moment data capture are built into our insights tools, offering modern solutions for building interactive, mobile-first communities and collecting stated and behavioral data.

Our mobile solutions provide deeper insights into the consumer journey and path to purchase, create a more engaging experience for survey participants, and deliver more representative audiences and more reliable insights.

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Mixers, the people who work here, are devoted, thoughtful, passionate and one-of-a-kind. Together, we are on a mission to simplify the complex. We have created an environment that encourages and rewards excellence, creative problem solving, innovation and commitment. Mixers are driven to succeed and have the freedom to inspire greatness. Learn what it’s like to be a part of Critical Mix.

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Come get all the latest Critical Mix swag. There’s something for everyone! Shirts, bags, drinkware, outdoor items, and even mini-mixer apparel, you name it. And it’s absolutely free! Just our way of saying thanks for your support.

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Where To Find Us

Upcoming Events

NEXT 2018 – April 30th – May 1st, 2018, New York, NY
CRC – October 8th – October 10th, 2018, Orlando, FL
TMRE – October 15th – October 18th, 2018, Scottsdale, AZ
Research & Results – October 24th – October 25th, 2018, Munich, Germany
ILC – November 5th – November 7th, 2018, San Diego, CA