Leveraging Critical Mix to Prevent an Ad Campaign Disaster
“Insights-fueled recommendation to prevent a controversial global campaign”
Customer
RECEIVED:
Actionable
Insights in
Under 1 Week
Practical and
Preventative Solution
to a Global Problem
Global Questionnaires,
Translated Into 3
Languages
Objective
Critical Mix was approached by a customer in crisis. They were one week away from launching a global, multimillion-dollar media campaign when they recognized that a component of stimulus in their ad could potentially cause controversy in wake of the “Me Too” movement.

INDUSTRY
Media/Advertising

Region
Global

company Size
Large

Case Study Overview

Solution
In order to understand the potential brand impact of this campaign before launch, they needed immediate insights on how to best move forward. Should they change the campaign entirely, or just make a few tweaks? Would the effect on brand perception be negligible or severe?

THEY NEEDED ADVICE, AND THEY NEEDED IT FAST

 

Within 24 hours of initial contact with the customer, the U.S. survey was in field and obtained 1,800 completes in less than two days. Each additional country launched within 36 hours and collected 900 completes within five days. The foreign language verbatims were translated and coded within three hours of each survey closing.

ACTIONABLE INSIGHTS IN UNDER 1 WEEK

Using Critical Mix’s intuitive data visualization tool to organize and display results, the customer was able to analyze and disseminate survey feedback to its key stakeholders managing the campaign.

The data revealed crisp insights, addressing the customer’s specific concerns with the ad stimulus. Critical Mix’s study resulted in a confident recommendation of the best business decision to move forward in less than 7 days.

Critical Mix & Your Business

Critical Mix’s collaborative solutions make it seamless to find global target audiences, program engaging surveys, view data, and get high-quality insights needed to make smarter business decisions, and sometimes, prevent brand image disasters.

To identify which Critical Mix product bests suits your business needs and objectives, call 1-800-651-8240 or email simplify@criticalmix.com. You can reach us anytime.