Critical Mix has always been dedicated to creating simplified solutions for complex problems. Taking a customized approach, the two companies strategized together to develop a plan that aligned with NRG’s business and budgetary needs, while continuing to preserve the highly esteemed entertainment expertise that their customers had grown to trust.
Given the longevity of the business relationship, it was easy for the companies to quickly identify a strategic plan of action. To start, Critical Mix created a global team of operations professionals across multiple time zones to ensure there was always a team member available and working when NRG needed support. As the partnership progressed, NRG began to seek full-service project resources, such as survey programming and quality control.
Conveniently, Critical Mix’s CMIX tool was designed to give customers autonomy in their level of involvement in their research studies. Partners can choose to do-it-yourself, do-it-together, or have Critical Mix take on the full scope of the project. NRG was attracted to the full-service capabilities, allowing their team to step-in when needed or simply check on a project’s status. Based on NRG’s needs, Critical Mix was given the green light to design a versatile team, fueled by a 24/7 global staff of seasoned project managers, survey programmers, and quality controllers to champion operations for them.
Two years later and the partnership stands strong, expanding from what began as operations support, to now a dynamic team of ‘Mixers’ made up of dedicated business professionals in customer development, project management, survey programming, and quality control. NRG is fully trained on how to use CMIX and looks forward to utilizing the platform to check on quotas or edit survey questions, while being rest assured that the dedicated team from Critical Mix is handling the rest.
“This strategic partnership was uniquely tailored to our needs as an organization. It’s enabled our employees to focus their energy towards fostering new and existing client relationships without hindering their ability to meet timelines and expectations.”
– James McNamara, COO, NRG
Critical Mix’s CMIX product suite can provide collaborative tools for creating insights around your business needs and objectives. CMIX eliminates the hassle of finding sample and managing quotas, programming engaging surveys, and processing results, by simplifying every step along the way.