Better data. Smarter strategy. Stronger outcomes.
Consulting and investment teams need more than surface-level insight—they need reliable, granular data to de-risk decisions and uncover hidden opportunities.
Dynata delivers vetted, first-party intelligence that enables a true 360º market view—fueling sharper growth strategies, more accurate due diligence, and deeper, more confident client recommendations.
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Industry assessment
Identify trends, gaps, and white space with unmatched data clarity. -
Informed decision-making
Strengthen client trust through more informed, defensible recommendations. -
Targeted audiences – speed-to-information
Move faster with pre-validated profiles across consumers, businesses, and healthcare stakeholders.
Benefits
Gain deeper insights about your target audiences
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01
Consumer profiling
Understand today’s consumers with depth and clarity—from purchase habits and education levels to income, pets, and parenting—supporting segmentation, persona development, and insight-driven marketing or product planning.
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02
Business profiling
Target key decision-makers with rich B2B profiles including job function, seniority, company size, industry, revenue, and geography—essential intelligence for account-based strategies, partner evaluation, and competitive mapping.
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03
Healthcare profiling
Access deep healthcare insights across 200+ specialties—from frontline professionals to executives and administrators—supporting life sciences, health tech, and policy research with precision, scale, and verified credentials.
Get answers to important questions
Brand health
Determine the true health of a brand by asking probing questions around awareness, consideration, and preference.
Attitude and usage
Separate signal from noise with detailed data on purchase frequency and product usage metrics.
Share of wallet
Gain clearer visibility into a company’s share of wallet and total category spend by key audiences.
Customer satisfaction
Discover how satisfied a brand’s key buyer types are and their degree of loyalty based on key drivers.
Concept testing
Identify which products in a company’s lineup are most (and least) appealing and why.
Qualitative data
Extract up to 3x more data from open-end questions by using AI prompts that probe for deeper details.
Many ways to reach the audiences you need
Choose the ideal outreach methodology or mix them to get a more holistic view
Voice services
Reach hard-to-find audiences for live phone conversations that yield detailed, qualitative data.
Online surveys
Ideal for any budget, survey mid-level or non-management roles such as knowledge workers or department decision-makers.
Multi-mode solution
Broaden your research by surveying a wide range of sample types for a more holistic view of an organization or market segment.
What can You measure with Dynata?
Finalize your survey proposal
Dynata maps your requirements through final survey prep and internal kickoff.
Move from programming to soft launch
Dynata programs and tests your survey to validate soft launch data.
Full launch to analysis
Survey launches results are summarized while in-field – accelerating action.
Bain & Co. What are consumers going to do next?
Discover how Dynata’s high-quality data is powering key insights for Bain & Company, including predictions about what’s driving consumer sentiment and how it will affect future buying behavior.
Connect with the team
We’re here to help with a project, provide more information, or answer
any questions you may have.