Amanda Silvia Appointed to Expand Critical Mix Daily Omnibus Business, kNOW®

Increased focus will make it easy for marketers to get quick answers any day of the week.


WESTPORT, CT – December 15, 2016 – Critical Mix, a global data and insights company, is excited to announce that Amanda Silvia has been appointed to the position of Product Manager, kNOW. In this new role, Amanda will be responsible for developing and growing the company’s daily omnibus service by enhancing product requirements, optimizing the user experience and identifying effective marketing strategies.

Amanda has 6 years of experience in project management, survey programming and client engagement. She has a deep understanding of data collection and delivery needs and has been working closely with many of Critical Mix’s top customers. Amanda was a senior resource within survey programming, helping to mentor junior members of the team and assist in the day to day operations of the department.

Ms. Silvia commented, “I’m delighted to take on this new role at Critical Mix and I am fortunate to be a part of this incredible team and grow with the company. I look forward to advancing the kNOW product to its fullest potential. kNOW will make access to marketing information and reporting simpler and faster than ever.”

“Amanda brings an experience level and base of knowledge that will undoubtedly strengthen our Omnibus offering,” said Hugh Davis, Co-CEO of Critical Mix. “We are excited for her to take on this new role as we remain dedicated to our mission of simplifying access to high-quality insights for business decisions,” he added.

Click here to learn more about kNOW Daily Omnibus.

About Critical Mix

Critical Mix provides easy access to highly-targeted global survey respondents, survey programming and data visualization services. Driven by a passion for simplifying data collection, the team at Critical Mix is personally invested in giving clients the ultimate customer service experience. Every project, no matter the size or type, is supported by a team of always-available, experienced market research practitioners who anticipate your needs and provide thoughtful customer care. Service options include a complete spectrum of high-quality data collection tools ranging from sample sources, survey programming and fielding, to report automation and data dashboards. Critical Mix is headquartered in Westport CT and operates globally. Call us at 1-800-651-8240 or email