Company values

Quality in everything we do
We continually work to meet and surpass expectations of quality—from the data and services we provide to our customers to our interactions with each other. We each hold ourselves to the highest standards of integrity, reliability, and trust.

Execution focus
We create clear plans, acknowledge risks or dependencies, and have definite goals and timeframes. We execute our plans with a drive to do it right the first time, on time, and on budget. We immediately address challenges and hold ourselves accountable for our decisions, performance, and outcomes.

Inspire others
We lead by example. We know that our actions and attitudes have the power to influence those around us. We do the right thing even when it’s not popular or convenient.

Striving together
We foster collaboration and unique perspectives because we believe it drives the highest-quality outcomes. We encourage each team member’s contribution, we learn from our mistakes, and we celebrate our successes together. We aim to bring enthusiasm and fun into our work and encourage it from our coworkers.

Growth mindset
We know the growth of our company depends on the success of our customers. We constantly pursue solutions for our customers that enable their and our joint success. We recognize the importance of individual growth and continuous improvement.
Quality at Dynata is
more than industry-leading data—it is a culture of continuous improvement
that drives everything we do

Put an expert on your side
With Dynata, we not only recruit the audiences you’re trying to reach, our team of experts can guide you at
every stage to help ensure your next project comes off without a hitch. Our flexible approach lets you choose
the best option for your project, from self-service sample to managed solutions to integrated data services.
- Accurate feasibility helps you field the right audiences, even hard-to-reach ones.
- Quota monitoring to ensure your sample composition matches your target audience.
- Quality score filters out fraudulent or unengaged respondents.

Mike Petrullo
Chief Executive Officer, Board Member

Tom Spaeth
Chief Financial Officer

Dilip Nagaraja
Chief Technology Officer

Deirdre Thomas
Chief Product Officer

Steve Belkin
General Counsel, Corporate Secretary

Dawn Hirsch
EVP, Human Resources

Ryan Jantz
EVP, Panel & Partnerships

Don Simons
EVP of AMER Sales

Chris Watson
Managing Director, International

Yaron Zimmerman
EVP, Business Operations
Partnerships
Data connectivity is at the heart of what we do. By leveraging our partnerships in the media and advertising
space, we can connect data sources seamlessly to help you get more ROI out of your data ecosystem.
Audience Discovery Partners






Audience Activation Partners





Campaign Effectiveness Partners










