Three companies coming together on a mission to simplify survey data collection – making it easier and faster for market research firms to access high-quality data.
Taking everything we learned from decades of experience in developing online survey research solutions, we set forth to create a company dedicated to simplifying the data collection process. Our mission was clear - make it incredibly easy for market research firms to access high-quality data by removing the worry and hassle associated with managing quotas and deadlines.
It is with this vision that we cultivated a team of the industry’s best and brightest professionals who share our passion. The business launched in early 2011 guided by three operating principles:
These core values are the backbone for everything we do.
A complete range of survey solutions
Like-minded companies wanted to join our cause. In December 2012 the company acquired cloud-based survey programming and reporting technology company, Critical Mix, and global sample provider, Authentic Response. These additions were perfect complements to our business extending our service options beyond sampling and offering our clients a completely streamlined data collection solution.
In April 2013, our three companies united into one organization and are now operating as Critical Mix. We decided on the name Critical Mix because we believe it most clearly conveys the broad range of solutions we offer along with the critical element of providing outstanding customer service.
Make it incredibly easy for market researchers to…
- Reach target audiences anywhere in the world
- Program and host user-friendly, engaging surveys
- Visualize data so you can make decisions faster
- Access your account team any time you need them
Market research and consulting firms around the world rely on our easy-to-use survey solutions to help them make informed business decisions faster. And it’s our goal to continue to develop new and refreshing approaches to meet the increasingly complex needs of the market research industry.