Lalit Sangtani Joins Critical Mix as Vice President, Data Insights

WESTPORT, CT – October 16, 2015 – Critical Mix, a global sampling, survey programming and data reporting services provider to market research firms, is excited to announce the appointment of Lalit Sangtani as Vice President, Data Insights. In this role, Lalit will be responsible for upholding Critical Mix’s approach to simplifying data processing and analytics, building on current technologies, and leading the Data Insights team located in Perrysburg, OH, and Warwick, RI.

The addition of Lalit signals Critical Mix’s continued commitment to excellence in customer care and its dedication to simplifying data collection for easier and faster access to global marketing information. Lalit joins Critical Mix with 20+ years of data management and technology experience. He has a proven track record of building teams, keeping client deliverables in-focus, and using innovative techniques that bring data to life.

“I am very excited to be joining the Critical Mix team,” Lalit commented. “It’s a very exciting time at the company and I am looking forward to the opportunity of contributing my data analysis skills and getting to know everyone,” he added.

“Lalit will be a key role in supporting our continuous efforts of providing simplified data solutions,” said Hugh Davis, Co-CEO. “His expertise and and deep understanding of market research will undoubtedly bring great value to the team,” he added.