Keith Price Joins CASRO Board of Directors

keith-small-pic1WESTPORT, CT – February 3, 2016 – Critical Mix, a global sampling, survey programming and data reporting services provider to market research firms, is excited to announce the appointment of Keith Price to the CASRO Board of Directors.

The CASRO Board, representing the diversity of research specializations, company sizes and geographic locations, meets quarterly to set agenda, review association initiatives, review and vote on membership applications, provide fiduciary oversight and approve association budget. Elected by the membership, directors also serve on various committees, including Membership, Standards, Government Affairs, etc.

Keith will be Co-Chairing the Marketing and Communications Committee. This group is responsible for advancing and promoting the goals and initiatives of CASRO via the communication vehicles deemed most appropriate and effective. Key areas of communication to new and prospective members include: member benefits, events, industry expertise, GPA efforts, standards and guidelines, CASRO benchmarking surveys, and ISO certification services.

“Critical Mix has been a supporter of CASRO since our company’s inception, and I am delighted to be appointed as a Board member. We are committed to understanding and meeting the increasingly complex needs of the market research industry. Serving in this capacity will help to advance communications among research community,” commented Keith.