Critical Mix Names Erinn Taylor as Chief Product Officer

Recognized industry executive will lead development of CMIX, a collaborative tool for creating insights.

ErinnTaylorWESTPORT, CT – June 20, 2016 – Critical Mix, a global data and insights company, is excited to announce today the appointment of Erinn Taylor as Chief Product Officer. Erinn will be responsible for leading and furthering the development and innovation process of CMIX, the company’s collaborative insights creation service.

Erinn was recently recognized by Survey Magazine as a ‘Data Dominator’ in Fall 2015 and previously as ’20 Researchers You Should Know’ in 2013.  He joins Critical Mix with an extensive background and proven track record in product development. Most recently he served as VP of Technical Sales for FocusVision, managing a global team of technical experts supporting various market research software platforms.  Earlier in his career, Erinn was involved with building the support structures for a DIY survey and reporting platform, and worked across several capacities including data processing, survey programming and account management.

“The Critical Mix team is comprised of forward-thinking individuals with a track record of success. I can’t imagine a better fit for our entrepreneurial culture and our strategic vision.  We are fortunate to have his product development experience to expand the availability and functionality of CMIX,” said Keith Price, Co-CEO of Critical Mix.

Mr. Taylor commented, “I’m proud to be joining Critical Mix during this exceptional time of growth and expansion, and becoming part of a company that is dedicated to simplifying access to high-quality sample, survey programming and data visualization. I look forward to working with the team to develop innovative and easy-to-use products that help researchers more easily uncover valuable insights.”

About Critical Mix

Critical Mix provides easy access to highly-targeted global survey respondents, survey programming and data visualization services. Driven by a passion for simplifying data collection, the team at Critical Mix is personally invested in giving clients the ultimate customer service experience. Every project, no matter the size or type, is supported by a team of always-available, experienced market research practitioners who anticipate your needs and provide thoughtful customer care. Service options include a complete spectrum of high-quality data collection tools ranging from sample sources, survey programming and fielding, to report automation and data dashboards. Critical Mix is headquartered in Westport CT and operates globally. Call us at 1-800-651-8240 or email simplify@criticalmix.com.