Critical Mix Appoints Heather White to Lead Survey Audience Expansion

New executive will grow the company’s capability to provide easy access to target survey audiences worldwide.

WESTPORT, CT – October 18, 2016 – Critical Mix, a global data and insights company, is excited to announce that Heather White has joined the company to lead the continued expansion of its repository of high-quality, profiled survey respondents.  In this new role, Heather will be responsible for identifying and building strategic partnerships, enhancing member care and engagement programs, and creating data integration approaches.

Heather has over 15 years of experience in sample procurement and engagement, data quality, and strategic partnership execution. Her passion is cultivating long-lasting business relationships and developing innovative member-centric programs. She has led the research industry in establishing and advancing B2B panel recruitment through extensive partner networking. Heather’s expertise includes partner development, sample acquisition and retention operations, and technology integrations.  Prior to joining Critical Mix, Heather spent 13+ years at Research Now where she was Vice President, Partner Relations.

“We are so pleased to welcome Heather to our team. As demand for faster, easier access to marketing intelligence grows, Heather’s expertise gives us the ability to broaden the availability and depth of engaged respondents for survey research. Her addition and new role is pertinent as we continue to invest in building reliable survey audience sources,” said Hugh Davis, Co-CEO of Critical Mix.

Ms. White commented, “I’m thrilled at the opportunity to join Critical Mix. The entrepreneurial spirit, integrity and focus at Critical Mix is visibly distinct and I’m excited to be a part of a team that’s dedicated to developing innovative strategies and member-first initiatives.”

About Critical Mix

Critical Mix provides easy access to highly-targeted global survey respondents, survey programming and data visualization services. Driven by a passion for simplifying data collection, the team at Critical Mix is personally invested in giving clients the ultimate customer service experience. Every project, no matter the size or type, is supported by a team of always-available, experienced market research practitioners who anticipate your needs and provide thoughtful customer care. Service options include a complete spectrum of high-quality data collection tools ranging from sample sources, survey programming and fielding, to report automation and data dashboards. Critical Mix is headquartered in Westport CT and operates globally. Call us at 1-800-651-8240 or email