Colin Turner-Kerr Joins Critical Mix as Managing Director, UK

Company continues European expansion by appointing Industry innovator to lead the growth of Critical Mix in the UK and Europe.

WESTPORT, CT – September 15, 2016 – Critical Mix, a global data and insights company, is excited to announce the appointment of Colin Turner-Kerr as Managing Director, UK. In this role, Colin will be leading the development and expansion of business across the United Kingdom and throughout Europe.

Colin joins Critical Mix with over a decade of research, research technology and online panel experience. He was an early innovator for the online panel and technology business in the UK, where he played a fundamental role in the development and growth of Global Market Insite (GMI) Europe prior to their merger with Lightspeed. Colin also held commercial, account management and product development roles at Mintel International Group.

Keith Price, Co-CEO of Critical Mix, comments, “Colin brings a wealth of regional market expertise to Critical Mix and our European clients. He will be instrumental in expanding the presence of our easy-to-use, collaborative insights tools and exceptional customer service within the UK and European territories.”

Dina Patel, Critical Mix Customer Care Director in UK, commented, “We are delighted to have Colin join the team. His passion and past experience in the market research industry will help continue to grow our business and delight our clients.”

“Critical Mix is a company with strong values and ambition that has seen incredible growth over the past 5 years. I am proud to become part of the Critical Mix family and I firmly believe in the direction that we are taking as a company, both in the UK and globally,” said Colin.

About Critical Mix

Critical Mix provides easy access to highly-targeted global survey respondents, survey programming and data visualization services. Driven by a passion for simplifying data collection, the team at Critical Mix is personally invested in giving clients the ultimate customer service experience. Every project, no matter the size or type, is supported by a team of always-available, experienced market research practitioners who anticipate your needs and provide thoughtful customer care. Service options include a complete spectrum of high-quality data collection tools ranging from sample sources, survey programming and fielding, to report automation and data dashboards. Critical Mix is headquartered in Westport CT and operates globally. Call us at 1-800-651-8240 or email simplify@criticalmix.com.